Senior Leader  |  Marketing & Strategy

Alexis
Bizalion

I turn complex deep-tech products into market categories - and build the GTM engines that scale them globally.

15+
Years in Tech
$100'sM
Pipeline Generated
10+
Product Launches
Seed -> Public
Company stages
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01

About

I'm drawn to technologies that can change everyday life at scale - the kind that spread indiscriminately across geographies, demographics, and industries. That's the thread connecting everything I've worked on.

Over 15+ years I've built go-to-market strategies and partnerships across connectivity, IoT, and hardware-software platforms - working with everyone from chip engineers to retail buyers to enterprise procurement. I've launched products into Best Buy, co-founded a Web3 startup, opened markets across four continents, and spent a lot of time making technically complex things legible to the humans who need to buy, build with, or bet on them.

I operate at the intersection of product, marketing, and strategy and I think the best marketing leaders are the ones willing to challenge the roadmap.

I've lived in 9 countries and traveled to over 60. Always up for a conversation about technology, markets, or where in the world to go next.

01
Product Marketing
Positioning, messaging, GTM strategy, launch execution, competitive intelligence
02
Business Strategy
TAM/SAM modeling, market entry, M&A integration, investor relations, category creation
03
Technical Enablement
SDK documentation, developer portals, solution architecture, reference designs
04
Ecosystem Development
Partner programs, co-marketing, SI networks, developer adoption
05
Global GTM
Multi-region execution across US, AMR, EMEA, APAC
02

Writing

IoT - Go-to-Market
IoT's Dirty Secret: The Solution Gap
Hardware teams ship boards, software teams ship SDKs, and nobody owns the end-to-end solution. A case for a fundamentally different GTM model.
Developer Experience - AI
AI Won't Fix Your Dev Experience - But It'll Expose Every Crack In It
AI-assisted coding tools are raising the bar for documentation and SDKs. Companies that haven't invested in DX will feel it acutely.
Product - Strategy
The Whole Product Imperative
Why most technical companies ship features but never finish the product and what it takes to close the gap across the full customer journey.
Enablement - PMF
The Forward Deployed Engineer as a PMF Weapon
Why embedding technical enablement talent in the field & not just in the product org - is one of the fastest paths to genuine product-market fit.
Documentation - Sales
Why Your Documentation Is a Sales Problem, Not a Developer Problem
The case for treating docs, reference architectures, and integration guides as commercial assets with real ROI  not engineering afterthoughts.
Market Entry - GTM
Why the First 90 Days of Market Entry Should Be About Learning, Not Scaling
The fastest way to fail in a new market is to scale a message you haven't validated yet. A framework for compressing time-to-insight.
View all 15 articles →
03

Projects

Published - 2022
Ultra-Wideband for Dummies
Co-authored the Wiley-published guide demystifying UWB technology for engineers, product teams, and business leaders entering the precision location market.
UWB Technical Writing
Read More →
Leadership Qorvo
FiRa Consortium
Active member and evangelist for the FiRa Consortium, contributing to UWB interoperability standards across mobile, automotive, and smart home ecosystems.
Standards Ecosystem
Learn More →
Let's Talk

Open to
great
conversations.

Whether you're a recruiter, a fellow deep-tech leader, or someone building something interesting  I'm always up for a sharp conversation.

Message sent -- I will get back to you soon.